<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[CDonaldson Marketing]]></title><description><![CDATA[CDM | Your In-House Marketing Partner, Without the Full-Time Costs | Based In Surrey, United Kingdom]]></description><link>https://www.in-diary.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 22 May 2026 18:11:58 GMT</lastBuildDate><atom:link href="https://www.in-diary.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why event marketing cost-per-registration keeps rising... and how to fix it]]></title><description><![CDATA[Most event campaigns are planned channel-first, and it's quietly doubling your cost-per-registration. Here's the two-week fix, and why your CFO will notice. ]]></description><link>https://www.in-diary.co.uk/post/why-event-marketing-cost-per-registration-keeps-rising-and-how-to-fix-it</link><guid isPermaLink="false">69f239bc925a267be168fa39</guid><category><![CDATA[Budgets & ROI]]></category><category><![CDATA[SEO & Optimisation]]></category><category><![CDATA[Data & Analytics]]></category><pubDate>Thu, 23 Apr 2026 11:01:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_9ad13256bb2643fe9b1faf8d741a7501~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Unlocking Event Tech: What We Learned at International Confex 2026 (And What To Do Next)]]></title><description><![CDATA[Discover the key lessons from International Confex 2026 on event tech utilisation, commercial alignment, platform adoption, and how event teams can unlock more value from existing tools.]]></description><link>https://www.in-diary.co.uk/post/unlocking-event-tech-what-we-learned-at-international-confex-2026-and-what-to-do-next</link><guid isPermaLink="false">69f239bc925a267be168fa3b</guid><category><![CDATA[AI & Innovation]]></category><category><![CDATA[Data & Analytics]]></category><pubDate>Sat, 21 Mar 2026 14:00:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_446c66c66f2845109abe1ee8536e93d2~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[25 Years of Event Marketing Experience - Louise Gosling Joins the CDM Network]]></title><description><![CDATA[Meet Louise Gosling, the latest consultant to join the CDM network, bringing 25 years of B2B event marketing, martech and campaign expertise.]]></description><link>https://www.in-diary.co.uk/post/welcome-louise-gosling-cdm-network</link><guid isPermaLink="false">69f239bc925a267be168fa46</guid><category><![CDATA[CDM News]]></category><pubDate>Sat, 21 Mar 2026 12:59:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_e7e4b26087d048e8a72945977aa4d6af~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Rewriting the Rules of Events Leadership Starts With Honesty]]></title><description><![CDATA[After attending International Confex, I reflect on leadership, motherhood, and why I felt I had to hide my pregnancy while building my business.]]></description><link>https://www.in-diary.co.uk/post/rewriting-the-rules-of-events-leadership-starts-with-honesty</link><guid isPermaLink="false">69f239bc925a267be168fa56</guid><category><![CDATA[CDM News]]></category><pubDate>Wed, 25 Feb 2026 20:52:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_a34acb5237b1425c8d8409c642e9121e~mv2.png/v1/fit/w_1000,h_627,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Never Split the Difference: Negotiation tactics every event marketer should steal]]></title><description><![CDATA[Key negotiation tactics from Chris Voss’ Never Split the Difference—translated into practical scripts for sponsorship, speakers, suppliers, and buy-in.]]></description><link>https://www.in-diary.co.uk/post/never-split-the-difference-negotiation-tactics-every-event-marketer-should-steal</link><guid isPermaLink="false">69f239bc925a267be168fa69</guid><category><![CDATA[Content Marketing]]></category><pubDate>Thu, 22 Jan 2026 22:57:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_5e392ba25d0747b0a1d72f8c5c6b3d2f~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[The 2026 B2B Event Marketing Reset: what’s changed (and what hasn’t)]]></title><description><![CDATA[In-person is still one of the most powerful B2B channels — but it’s no longer getting a free pass. Here’s what’s changed in 2026, what hasn’t, and a 10-minute scorecard to benchmark your event marketing.]]></description><link>https://www.in-diary.co.uk/post/the-2026-b2b-event-marketing-reset-what-s-changed-and-what-hasn-t</link><guid isPermaLink="false">69f239bc925a267be168fa2f</guid><category><![CDATA[Budgets & ROI]]></category><category><![CDATA[Data & Analytics]]></category><pubDate>Fri, 09 Jan 2026 17:45:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_9fed2d7b11f2407bb4244a3a732aab1b~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Meet Rosie Andre: CDM’s New Event Marketing Consultant]]></title><description><![CDATA[Rosie Andre joins CDM as a Marketing Consultant, bringing end-to-end event marketing expertise, martech confidence, and a meticulous eye for copy.]]></description><link>https://www.in-diary.co.uk/post/rosie-andre-joins-cdm-consultancy-network</link><guid isPermaLink="false">69f239bc925a267be168fa3c</guid><category><![CDATA[CDM News]]></category><pubDate>Fri, 02 Jan 2026 17:31:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_f96aa75378d34c71887228a19fc4fe34~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[LinkedIn Ad Creative for Events: Formats, Copy and Visuals That Drive Clicks]]></title><description><![CDATA[Discover which LinkedIn ad formats, visuals and copy angles work best for event marketing. Learn how to design Sponsored Content and Event Ads that drive clicks to your agenda, sponsor and registration pages.]]></description><link>https://www.in-diary.co.uk/post/linkedin-ad-creative-for-events</link><guid isPermaLink="false">69f239bc925a267be168fa5b</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Branding]]></category><pubDate>Thu, 18 Dec 2025 14:48:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_eb09d9f5be2342ccb8723ef620eb4b2d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[LinkedIn Targeting for Events: How to Reach the Right Audience at the Right Scale]]></title><description><![CDATA[Learn how to use LinkedIn targeting for events to reach the right delegates, sponsors and speakers without over-narrowing your audience. Practical examples and audience recipes for event marketers.]]></description><link>https://www.in-diary.co.uk/post/linkedin-targeting-for-events-how-to-reach-the-right-audience-at-the-right-scale</link><guid isPermaLink="false">69f239bc925a267be168fa50</guid><category><![CDATA[Social Media]]></category><category><![CDATA[Data & Analytics]]></category><pubDate>Wed, 17 Dec 2025 23:59:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_64a7f861782e4b0b9df3d69987672fc4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Please welcome Gemma Watson to the CDM Consultancy Network - Travel &#38; Tourism Event Marketing Specialist]]></title><description><![CDATA[Meet Gemma Watson, marketing and brand strategist across travel, tourism and events, joining the CDM Consultancy Network on a part-time basis.]]></description><link>https://www.in-diary.co.uk/post/gemma-watson-travel-and-tourism-event-marketing-expert-joins-cdm</link><guid isPermaLink="false">69f239bc925a267be168fa62</guid><category><![CDATA[CDM News]]></category><pubDate>Tue, 16 Dec 2025 16:39:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_1e70477aed044a149520dd21709ed120~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[LinkedIn for Event Marketers: Turn Scrolls into Clicks (and Registrations)]]></title><description><![CDATA[Learn how to use LinkedIn marketing for events to drive high-intent traffic to your website. A practical framework for event marketers to turn impressions into clicks and registrations.]]></description><link>https://www.in-diary.co.uk/post/linkedin-marketing-for-event-marketers</link><guid isPermaLink="false">69f239bc925a267be168fa4a</guid><category><![CDATA[Social Media]]></category><pubDate>Mon, 15 Dec 2025 16:07:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_9d1b775f522b4e4c8f122ad9d1a7e11a~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[The Event Marketer’s Guide to Chatbots: Turning Conversations into Registrations, Revenue &#38; Retention]]></title><description><![CDATA[Chatbots have moved far beyond the clunky “Can I help you?” pop-up. This guide shows event marketers how to use chat to qualify sponsors and exhibitors, boost visitor registrations, support delegates 24/7 and create red-carpet experiences for key accounts.]]></description><link>https://www.in-diary.co.uk/post/the-event-marketers-guide-to-chatbots</link><guid isPermaLink="false">69f239bc925a267be168fa37</guid><category><![CDATA[AI & Innovation]]></category><category><![CDATA[Lead Generation]]></category><category><![CDATA[Data & Analytics]]></category><category><![CDATA[Content Marketing]]></category><category><![CDATA[SEO & Optimisation]]></category><pubDate>Fri, 12 Dec 2025 19:43:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_72c177dc2ff142428d0ec2f5e468ed9b~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Turn One Piece into 20+ Assets with this Content Repurposing Guide]]></title><description><![CDATA[Stop starting from scratch with your marketing content. This post shows you how to take one hero webinar, video or blog and repurpose it into 20+ social posts, emails and lead magnets, so you stay visible without burning out.]]></description><link>https://www.in-diary.co.uk/post/content-repurposing-guide</link><guid isPermaLink="false">69f239bc925a267be168fa40</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[Lead Generation]]></category><category><![CDATA[Social Media]]></category><pubDate>Fri, 12 Dec 2025 13:29:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_f894bcb95b82454b80b37d7b2386558c~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Live Events + Podcasts: The Ultimate Power Pair for Modern Event Marketing]]></title><description><![CDATA[Discover how podcasts supercharge live events: build pre-event buzz, capture on-site energy, turn sessions into evergreen content, and unlock new revenue.]]></description><link>https://www.in-diary.co.uk/post/podcasts-in-event-marketing</link><guid isPermaLink="false">69f239bc925a267be168fa5f</guid><category><![CDATA[AI & Innovation]]></category><category><![CDATA[Social Media]]></category><pubDate>Tue, 09 Dec 2025 22:25:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_0edcad8034c440449758330eb7057c88~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[The Event Funnel Audit: Where You’re Most Likely Leaking Registrations]]></title><description><![CDATA[Most events don’t have a demand problem — they have a funnel friction problem. This guide breaks down the five most common leak points and a 20-minute audit to fix them.]]></description><link>https://www.in-diary.co.uk/post/event-funnel-audit-registration-leaks</link><guid isPermaLink="false">69f239bc925a267be168fa53</guid><category><![CDATA[Data & Analytics]]></category><category><![CDATA[Lead Generation]]></category><pubDate>Tue, 09 Dec 2025 21:45:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_4ff069b946024a3ba21d8bb5cccaaeba~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Case Study: Rebuilding the Marketing Function at Clarion Events – Oil &#38; Gas Division]]></title><description><![CDATA[Rebuilding a High-Performing Marketing Function: Clarion Oil &#38; Gas Case Study | CDM]]></description><link>https://www.in-diary.co.uk/post/case-study-rebuilding-the-marketing-function-at-clarion-events-oil-gas-division</link><guid isPermaLink="false">69f239bc925a267be168fa43</guid><category><![CDATA[CDM News]]></category><pubDate>Sun, 06 Jul 2025 14:59:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_85b33234ec214ce0a8ded297adadf313~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[The Smarter Event Marketer’s Guide to ChatGPT (Without Sounding Like a Robot) ]]></title><description><![CDATA[What ChatGPT can (and can’t) do, and how to seamlessly integrate it into your event workflows without sounding like a robot. ]]></description><link>https://www.in-diary.co.uk/post/the-smarter-event-marketer-s-guide-to-chatgpt</link><guid isPermaLink="false">69f239bc925a267be168fa35</guid><category><![CDATA[Email & Retention]]></category><category><![CDATA[AI & Innovation]]></category><pubDate>Fri, 27 Jun 2025 13:10:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ec60d6_d9bd134f7bba4021ae1309b135140353~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[What Chocolate Flavour Is Your Brand? Discover Your Brand’s Sweet Spot]]></title><description><![CDATA[Is your brand sweet like white chocolate or bold like dark? This World Chocolate Day, explore how your brand’s “flavour” shapes perception, loyalty, and identity—plus, take our fun quiz to find your perfect match.]]></description><link>https://www.in-diary.co.uk/post/bitter-sweet-or-bittersweet-what-flavour-is-your-brand-serving</link><guid isPermaLink="false">69f239bc925a267be168fa52</guid><category><![CDATA[Branding]]></category><pubDate>Fri, 06 Jun 2025 14:21:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_b5445da03f254daa8d6ec277cbc2ee86~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Fifty Shades of Marketing Grey: How to Choose the Right Brand Colours]]></title><description><![CDATA[Discover how to choose the perfect brand colours to reflect your personality, attract your ideal audience, and boost recognition. Includes expert tips, psychology insights, and real-world examples.]]></description><link>https://www.in-diary.co.uk/post/fifty-shades-of-marketing-gray-choosing-the-right-brand-colour</link><guid isPermaLink="false">69f239bc925a267be168fa27</guid><category><![CDATA[Branding]]></category><category><![CDATA[AI & Innovation]]></category><pubDate>Wed, 28 May 2025 19:47:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_ad30c3fa4d6d4313a904ef4b0b95b060~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item><item><title><![CDATA[Emojis in Event Marketing: Boosting Engagement or Crossing the Line? ]]></title><description><![CDATA[Should you use emojis in your event marketing emails and social posts? Discover when emojis boost engagement—and when they backfire. Learn B2B vs B2C best practices, supported by data and real-world examples.]]></description><link>https://www.in-diary.co.uk/post/emojis-in-event-marketing-boosting-engagement-or-crossing-the-line</link><guid isPermaLink="false">69f239bc925a267be168fa51</guid><category><![CDATA[Email & Retention]]></category><category><![CDATA[Social Media]]></category><category><![CDATA[AI & Innovation]]></category><pubDate>Wed, 28 May 2025 19:10:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/78ef78_fd1f0ecb62414dbf9e212861accae936~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Caylee Donaldson</dc:creator></item></channel></rss>