CDM INSIGHTS

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AI & Innovation

Exploring how AI, automation and new marketing technology can support event marketing teams – from content creation and personalisation to smarter targeting, workflows and experimentation with emerging tools and trends.

AI & Innovation

Unlocking Event Tech: What We Learned at International Confex 2026 (And What To Do Next)

The Event Marketer’s Guide to Chatbots: Turning Conversations into Registrations, Revenue & Retention

Live Events + Podcasts: The Ultimate Power Pair for Modern Event Marketing

The Smarter Event Marketer’s Guide to ChatGPT (Without Sounding Like a Robot)

Fifty Shades of Marketing Grey: How to Choose the Right Brand Colours

Emojis in Event Marketing: Boosting Engagement or Crossing the Line?