Fifteen questions. Five analytics pillars. One clear diagnosis.

Answer 15 questions about how your analytics setup captures marketing data, governs it, brings it together, evidences ROI, and gets used commercially. Before the questions begin, we ask one short question about the size and shape of your team. This allows the diagnostic adjusts to your context, rather than holding a small team to the same standard as a multi-portfolio group.

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At the end, click Reveal my diagnosis to see your score, your weakest pillar, and a written verdict identifying the type of problem you have, whether it's a setup problem, a governance problem, an aggregation problem, a reporting problem, or a commercial-use problem.

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​Nothing is submitted automatically. Your answers stay on the page unless you choose to email us for a longer written assessment.